Downturn driving green IT into data centers

July 2, 2009, 09:47 AM —  Techworld — 

The recession is driving green IT into data centres, and organisations that are facing continued pressure on their budgets and data centre resource, are now actively investigating software and outsourcing alternatives.

So says analyst house Datamonitor in its Can Green IT Bloom in an Economic Downturn, report published today.

"The global economic recession has spurred a paradigm shift in the way organisations evaluate, budget for and deploy green IT", said the report's author, Rhonda Ascierto, senior analyst at Datamonitor.

The report said current green IT investments are being driven by compliance with environmental legislation and cost savings. In particular, the report suggested 'green IT' that also eliminates the need for capital expenditure (capex), such as data centre virtualisation, data centre design and layout, and asset lifecycle management, has become increasingly important as IT budgets remain constrained.

Indeed, Datamonitor says that its research shows IT budgets are likely to remain flat in 2009. This view was backed up when Gartner recently confirmed the gloomy outlook for the IT industry.

"IT budgets will be largely flat in 2009, with only a slight improvement in 2010," Ascierto told Techworld. "IT is saying it is now all about optimising existing resources, rather adding or building new data centres."

Interestingly, Ascierto believes there will be a slowdown in data centre builds, with a corresponding increase in the use of green IT, with virtualisation the main beneficiary.

"Data centre virtualisation is becoming more holistic, whereby various assets, including servers, storage, communications infrastructure, and business applications, are being virtualised across a pool of data centre hardware," she said.

She feels that organisations that are facing critical limitations with their existing data centres, such as a shortage of floor or rack space, are now looking at options such as IT leasing, managed services, virtualisation, cloud computing and software-as-a-service (SaaS).

Ascierto also believes that business applications will start evolving. "Cloud computing will absolutely see an increase in one to five years because of constrained IT budgets," she said. "Business applications are the next frontier of data centre virtualisation, as applications will themselves become virtualised."

And Ascierto was also clear that the ROI model for green IT is now compulsory and much shorter. "What has really shifted nowadays is the ROI model of green IT," she said.

"Before the downturn, enterprises had a vague notion of what ROI green IT would deliver," she said. "It was not necessarily quantified, and there was not a lot of disciplined return on investments. But in today's environment, those vague ROI notions have gone, and all capex, and increasingly opex (operating expenditure), has to be justified because of constrained IT budgets."

"Vendors are now much more focused on cost efficiencies and shorter ROI time frames," she said. "Typically, they used to be content with a ROI in three to five years, but now it is 12 months."

» posted by ITworld staff

Techworld

Sign up for ITworld's Daily newsletter
Follow ITworld on Twitter @IT_world

I like it!
Close

On Twitter now

green IT

Powered by Twitter
You are logged in | Sign out
Sign in and post to Twitter

What are you thinking?

Cancel Tweet sent

On Twitter now

Post a comment
The content of this field is kept private and will not be shown publicly.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
peer-to-peer

Esther Schindler
If the comments are ugly, the code is ugly

claird
SVG a graphics format for 21st century

pasmith
Take Chrome OS for a test spin

Sandra Henry-Stocker
Solaris Tip: Have Your Files Changed Since Installation?

sjvn
64-bits of protection?

jfruh
Android fragments vs. the iPhone monolith

mikelgan
What Gizmodo missed about the Pro WX Wireless USB disk drive

 

Where Google Chrome security fails: the password
I heard mention that the Chrome OS will have some sort of encryption available a la bitlocker. If it's possible to encrypt personal data using another password or key, then it may have potential for very secure data.... And Ubuntu has an 'encrypt home directory' option, perhaps google should follow suit.
- Dann

Join the conversation here

The Daily Tip

The Daily TipQuick, practical advice for IT pros. Made fresh daily.

Hot tips:

Want to cash in on your IT savvy? Send your tip to tips@itworld.com. If we post it, we'll send you a $25 Amazon e-gift card.

Newsletters

Subscribe to ITWORLD TODAY and receive the latest IT news and analysis.

I would like to receive offers via email from ITworld partners.
By clicking submit you agree to the terms and conditions outlined in ITworld's privacy policy.
Featured Sponsor

AISO founders envisioned a Web hosting company that was environmentally friendly. While the company employed energy-efficient innovations like solar panels, its infrastructure produced unacceptable power and cooling requirements. Find out how AISO leveraged AMD technology to overcome their challenge in this case study white paper.

In this whitepaper, Scalar explores the opportunity to change the landscape with respect to mission critical databases built around Oracle. Leveraging technologies such as Linux, high-end commodity processing power and Oracle RAC technology to architect, design, build and maintain database infrastructure that delivers maximum availability, reliability and performance at a fraction of traditional cost.

On a typical day, weather.com, the Web site for The Weather Channel in Atlanta, serves up between 15 million and 20 million page views. But in September 2004, when back-to-back hurricanes ransacked Florida, the peak traffic on one day more than tripled: over 70 million page views by more than 7 million unique visitors. Read the full success story now.

Marketplace