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 <title>CRM: When Should Customer Service Run the Show?</title>
 <link>http://www.itworld.com/hardware/85908/crm-when-should-customer-service-run-show</link>
 <description>Most customers think about CRM as a sales and marketing system. But in many industries, the customer actually has more contact with customer service. When should CS be running the CRM show, and what changes when they do?
</description>
 <comments>http://www.itworld.com/hardware/85908/crm-when-should-customer-service-run-show#comments</comments>
 <category domain="http://www.itworld.com/crm">CRM</category>
 <category domain="http://www.itworld.com/hardware">Hardware</category>
 <category domain="http://www.itworld.com/software">Software</category>
 <category domain="http://www.itworld.com/opinion">Opinion</category>
 <pubDate>Tue, 24 Nov 2009 13:39:59 -0500</pubDate>
 <dc:creator>ITworld staff</dc:creator>
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 <title>Benioff trumpets Force.com platform&#039;s success</title>
 <link>http://www.itworld.com/software/85436/benioff-trumpets-forcecom-platforms-success</link>
 <description>Salesforce.com CEO Marc Benioff on Thursday attempted to cement an image of the vendor as a full-blown application development platform provider, not merely a purveyor of SaaS (software-as-a-service) applications.
</description>
 <comments>http://www.itworld.com/software/85436/benioff-trumpets-forcecom-platforms-success#comments</comments>
 <category domain="http://www.itworld.com/business">Business</category>
 <category domain="http://www.itworld.com/crm">CRM</category>
 <category domain="http://www.itworld.com/development">Development</category>
 <category domain="http://www.itworld.com/internet">Internet</category>
 <category domain="http://www.itworld.com/software-service">SaaS</category>
 <category domain="http://www.itworld.com/software">Software</category>
 <category domain="http://www.itworld.com/news">News</category>
 <pubDate>Thu, 19 Nov 2009 18:40:08 -0500</pubDate>
 <dc:creator>ITworld staff</dc:creator>
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<item>
 <title>CRM Tips: How to Find the Right Analytics Tool</title>
 <link>http://www.itworld.com/crm/85253/crm-tips-how-find-right-analytics-tool</link>
 <description>CRM systems typically have a built-in reporting engine, and some are pretty amazing considering they&#039;re driven entirely by browser-based wizards. Most systems have some sort of dashboard system that give executives a little eye-candy.
</description>
 <comments>http://www.itworld.com/crm/85253/crm-tips-how-find-right-analytics-tool#comments</comments>
 <category domain="http://www.itworld.com/crm">CRM</category>
 <category domain="http://www.itworld.com/software">Software</category>
 <category domain="http://www.itworld.com/news">News</category>
 <pubDate>Wed, 18 Nov 2009 15:40:07 -0500</pubDate>
 <dc:creator>ITworld staff</dc:creator>
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<item>
 <title>Salesforce.com announces &#039;Chatter&#039; social-networking app</title>
 <link>http://www.itworld.com/software/85217/salesforcecom-announces-chatter-social-networking-app</link>
 <description>Salesforce.com opened up its annual Dreamforce conference on Wednesday by previewing Salesforce Chatter, a social-networking application the vendor dubbed a &quot;Facebook for the Enterprise.&quot;
</description>
 <comments>http://www.itworld.com/software/85217/salesforcecom-announces-chatter-social-networking-app#comments</comments>
 <category domain="http://www.itworld.com/business">Business</category>
 <category domain="http://www.itworld.com/crm">CRM</category>
 <category domain="http://www.itworld.com/development">Development</category>
 <category domain="http://www.itworld.com/internet">Internet</category>
 <category domain="http://www.itworld.com/software-service">SaaS</category>
 <category domain="http://www.itworld.com/software">Software</category>
 <category domain="http://www.itworld.com/news">News</category>
 <pubDate>Wed, 18 Nov 2009 14:10:00 -0500</pubDate>
 <dc:creator>ITworld staff</dc:creator>
 <guid isPermaLink="false">85217 at http://www.itworld.com</guid>
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<item>
 <title>Cloud won&#039;t do for critical applications, SAP says</title>
 <link>http://www.itworld.com/software/85203/cloud-wont-do-critical-applications-sap-says</link>
 <description>SAP does not expect mission-critical applications to move to the cloud in the near future, the company&#039;s chief technology officer said on Wednesday.
</description>
 <comments>http://www.itworld.com/software/85203/cloud-wont-do-critical-applications-sap-says#comments</comments>
 <category domain="http://www.itworld.com/crm">CRM</category>
 <category domain="http://www.itworld.com/internet">Internet</category>
 <category domain="http://www.itworld.com/software-service">SaaS</category>
 <category domain="http://www.itworld.com/software">Software</category>
 <category domain="http://www.itworld.com/news">News</category>
 <pubDate>Wed, 18 Nov 2009 10:40:41 -0500</pubDate>
 <dc:creator>ITworld staff</dc:creator>
 <guid isPermaLink="false">85203 at http://www.itworld.com</guid>
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 <title>SVG a graphics format for 21st century</title>
 <link>http://www.itworld.com/crm/85075/svg-graphics-format-21st-century</link>
 <description>Misunderstood standard a likely basis for new wave of applications.
</description>
 <comments>http://www.itworld.com/crm/85075/svg-graphics-format-21st-century#comments</comments>
 <category domain="http://www.itworld.com/crm">CRM</category>
 <category domain="http://www.itworld.com/software">Software</category>
 <category domain="http://www.itworld.com/analysis-0">Analysis</category>
 <category domain="http://www.itworld.com/svg-xml-mashup-gis-web">SVG XML mashup GIS Web</category>
 <pubDate>Tue, 17 Nov 2009 14:50:11 -0500</pubDate>
 <dc:creator>claird</dc:creator>
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 <title>ERP Investments Still Top the List for Corporate IT Spending</title>
 <link>http://www.itworld.com/software/84695/erp-investments-still-top-list-corporate-it-spending</link>
 <description>Forrester Research survey data shows that more than two-thirds of companies are still investing in their ERP systems--despite the recession, upgrade costs and maintenance fee complaints.
</description>
 <comments>http://www.itworld.com/software/84695/erp-investments-still-top-list-corporate-it-spending#comments</comments>
 <category domain="http://www.itworld.com/business">Business</category>
 <category domain="http://www.itworld.com/business-intelligence">Business intelligence</category>
 <category domain="http://www.itworld.com/crm">CRM</category>
 <category domain="http://www.itworld.com/software">Software</category>
 <category domain="http://www.itworld.com/news">News</category>
 <pubDate>Fri, 13 Nov 2009 13:40:01 -0500</pubDate>
 <dc:creator>ITworld staff</dc:creator>
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<item>
 <title>Oracle support portal woes could erode users&#039; trust</title>
 <link>http://www.itworld.com/software/84453/oracle-support-portal-woes-could-erode-users-trust</link>
 <description>Oracle&#039;s seemingly botched migration to a new My Oracle Support portal this week has users worldwide hopping mad over what they are calling severe performance and access issues.
</description>
 <comments>http://www.itworld.com/software/84453/oracle-support-portal-woes-could-erode-users-trust#comments</comments>
 <category domain="http://www.itworld.com/career">Career</category>
 <category domain="http://www.itworld.com/crm">CRM</category>
 <category domain="http://www.itworld.com/management-strategy">IT management/strategy</category>
 <category domain="http://www.itworld.com/software">Software</category>
 <category domain="http://www.itworld.com/analysis-0">Analysis</category>
 <pubDate>Wed, 11 Nov 2009 17:39:48 -0500</pubDate>
 <dc:creator>ITworld staff</dc:creator>
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 <title>CRM: How Marriott Broke Down Customer Data Siloes</title>
 <link>http://www.itworld.com/crm/84438/crm-how-marriott-broke-down-customer-data-siloes</link>
 <description>Make every interaction meaningful: It&#039;s the Marriott philosophy. This is not an easy task given the multitude of Marriott brands and the plethora of campaign management tools used to contact customers. By partnering with brand leaders and marketing leaders, Marriott&#039;s IT department built a unified framework for engaging with customers. The project enabled Marriott to exceed its revenue goals while sending customers fewer, more targeted communications.
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 <comments>http://www.itworld.com/crm/84438/crm-how-marriott-broke-down-customer-data-siloes#comments</comments>
 <category domain="http://www.itworld.com/crm">CRM</category>
 <category domain="http://www.itworld.com/software">Software</category>
 <category domain="http://www.itworld.com/case-study">Case study</category>
 <pubDate>Wed, 11 Nov 2009 16:10:21 -0500</pubDate>
 <dc:creator>ITworld staff</dc:creator>
 <guid isPermaLink="false">84438 at http://www.itworld.com</guid>
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<item>
 <title>Microsoft pushes switchover deal for CRM Online</title>
 <link>http://www.itworld.com/software/83335/microsoft-pushes-switchover-deal-crm-online</link>
 <description>Microsoft is trying to steal away Salesforce.com and Oracle CRM on Demand customers with a new offer that will provide them with six months&#039; access to its own CRM Online application at no charge if they sign a 12-month contract.
</description>
 <comments>http://www.itworld.com/software/83335/microsoft-pushes-switchover-deal-crm-online#comments</comments>
 <category domain="http://www.itworld.com/crm">CRM</category>
 <category domain="http://www.itworld.com/internet">Internet</category>
 <category domain="http://www.itworld.com/software-service">SaaS</category>
 <category domain="http://www.itworld.com/software">Software</category>
 <category domain="http://www.itworld.com/news">News</category>
 <pubDate>Tue, 03 Nov 2009 10:10:40 -0500</pubDate>
 <dc:creator>ITworld staff</dc:creator>
 <guid isPermaLink="false">83335 at http://www.itworld.com</guid>
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