Microsoft takes aim at IBM in Web campaign

By Paul Krill, InfoWorld |  Windows, advertising, IBM Add a new comment

Microsoft will take aim at IBM Thursday in a Web campaign touting Windows Server on Intel-based hardware as a better, more economical performer than IBM's AIX and RISC server platform.

Key to the effort will be data derived from Microsoft-conducted tests that the company said show Windows Server 2008 on Intel-based HP blade servers outperforming an IBM Power server with Power processors and IBM's AIX Unix OS. The application used in the testing was an IBM stock trader application. Also used in the tests was IBM's WebSphere application server. Windows also outperformed IBM when the application was written as a Microsoft .Net application, according to Microsoft.

[ Server faceoff: Windows versus Linux. ]

"We find that there's lots of customers that are running WebSphere and we want to have a simple message for them: that they can save significant money on hardware and increase their performance by running WebSphere on Windows," said Steven Martin, senior director of product management for the developer platform at Microsoft.

Microsoft will feature its data on a Web site to be called www.websphereloveswindows.com, in a campaign entitled, "Who Knew?" A white paper documenting test configurations will be featured as will a capacity planning tool and information on mainframe migrations.
IBM could not be reached for comment on Microsoft's claims when contacted late on Wednesday afternoon.

    Add a comment

    Post a comment using one of these accounts
    Or join now
    At least 6 characters

    Note: Comment will appear soon after you have activated your account.
    Obscene/spam comments will be removed and accounts suspended.
    The information you submit is subject to our Privacy Policy and Terms of Service.

    ITworld LIVE

    WindowsWhite Papers & Webcasts

    White Paper

    Microsoft Volume Licensing Reference Guide

    This guide provides an overview of the key features of Microsoft Volume Licensing programs. The information is presented by organizational type and size-two of the most important keys to determining your best Volume Licensing option.

    White Paper

    HP Software Licensing & Management Solutions for Microsoft

    See how HP Software Licensing & Management Solutions (SLMS) can help you identify the best Microsoft licensing program for your needs, get the most from your licensing agreement, and maximize your Microsoft software investment.

    White Paper

    Microsoft Open Value Program Guide

    In this overview, see how Microsoft Open Value provides a flexible, affordable way for small to midsize organizations (i.e. those with five or more desktop PCs) to use and manage all their Microsoft licensed products under a single agreement.

    White Paper

    Microsoft Volume Licensing Comparison - Enterprise

    With this quick-reference document, you can easily compare the available Microsoft Volume Licensing programs for enterprise organizations with 250+ devices, and tailor a program to help save costs, manage multiple licenses, and keep software up-to-date.

    White Paper

    Microsoft Enterprise Agreement Program Brief

    This white paper provides an in-depth look into how the Microsoft Enterprise Agreement Program provides with flexibility to choose among on-premises software and cloud services to best suit your user needs, and helps you optimize your technology spend as business priorities change.

    See more White Papers | Webcasts

    Ask a question

    Ask a Question