As EPC deployments grow and ONS traffic increases, VeriSign will consider moving ONS to its high-availability ATLAS (Advanced Transaction Lookup and Signalling system) platform, which is used to manage the .com and .net root servers. VeriSign and EPCglobal estimate that the growing use of EPCs and RFID technology could produce billions of ONS requests per day within five years, Brendsel and Hutchinson said.
VeriSign currently receives about 10 billion requests a day for the .com and .net domains, Brendsel said.
Growth will be driven, in part, by recent edicts from larger organizations such as the U.S. Department of Defense and retail giant Wal-Mart Stores Inc., that suppliers use the new technology, Brendsel said.
VeriSign is also planning a number of managed services, including a "managed ONS" service, that they will market to companies interested in outsourcing elements of their EPC operations, he said.
Real demand for such services may be years off, but will grow as EPCs slowly replace bar code technology, creating a new worldwide network of intelligent objects, Brendsel said.
"Think of DNS in 1993. This is going to be big," he said.