Ask Jeeves buys Interactive Search

Ask Jeeves Inc. will buy the privately owned Interactive Search Holdings Inc. (ISH) for about US$343 million in a move that the Emeryville, California, company expects will double its search market share, it announced Thursday.

Under the terms of the agreement, Ask Jeeves will issue 9.3 million shares of common stock and options, and pay $150 million in cash for ISH, based in Irvington, New York. Additionally, Ask Jeeves may pay up to an additional $17.5 million in cash based on various factors, including ISH's operating performance.

"This acquisition will enable us to combine Ask Jeeves' proven strengths in user experience, search technology and brand development with Interactive Search Holdings' strengths in distribution and direct marketing," said Ask Jeeves Chief Executive Officer (CEO), Steve Berkowitz, on a conference call with media and analysts.

ISH properties and brands include My Way, My Search, My Web Search, Excite, iWon, the advertising network MaxOnline and Focus Interactive. Berkowitz said that ISH currently employes about 200 people, and that while it has international visitors, it has no international presence. In December, ISH's Web properties reached 17 percent of U.S. Internet users, Berkowitz said.

The deal is expected to close sometime prior to the end of the second quarter, at which time ISH will become a wholly owned subsidiary of Ask Jeeves, though its operations will remain in Irvington, Berkowitz said.

According to the Ask Jeeves CEO, the combination of Ask Jeeves with ISH will give the company a 7 percent share of the Web search market, up from 3.5 percent.

"We are currently very, very customer focused," Berkowitz said. "We believe that people like to access information in different ways, and we don't believe that Ask Jeeves has the answer to search for everyone." Products such as My Way and My Web Search will give Ask Jeeves the ability to offer consumers more choice, he added.

The acquisition of ISH will also allow Ask Jeeves to extend the reach of its Teoma search engine, Berkowitz said. Ask Jeeves says that Teoma, with its "Subject-Specific Popularity" differentiates the search engine from its rivals, because Teoma displays communities on the Web and can represent a group of pages on or about the same subject.

Ask Jeeves is the seventh most-used search engine worldwide with a 1.6 percent market share, according to the most recent estimates from Web analytics company OneStat.com NV released last November. That is well behind its search engine rivals, Google Inc., which had a 56 percent share, and Yahoo Inc. with a 21.5 percent market share, according to OneStat.com.

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