Q&A: Power Up Your Small-Medium Business
Author Robyn Aber is Technical Marketing Officer for the Commercial Segment at Cisco Systems. She searched high and low for a book like Power Up Your Small-Medium Business to use in her own work - to no avail. And so she set out to write the book herself. Read on to find out what sets this book apart.
Title: Power Up Your Small-Medium Business: A Guide To Enabling Network Technologies
Author: Robyn Aber
ISBN: 1587051354
Download a sample chapter: Performing with a Net: Becoming a Network-Centric Business
Q: Does this book fill a need that others have failed to fill?
A: Yes, definitely. There are no other combination business/technology books for the small-medium business market. You either find "Dummies" books for SoHo readers that offer step-by-step cookbooks of how to set up a home office or, alternatively, down-in-the-weeds technology installation and troubleshooting tomes for large enterprise IT experts.
It was like a Goldilocks syndrome. All of the books were either too small or too big ... nothing was just right. That's the gap this book aims to fill. It's for those businesses with 20-1000 or so employees who want to achieve what larger enterprises do business-wise, but with fewer employees and at a lower cost and technical complexity. Power Up Your SMB helps prepare SMB business and technical decision makers to choose right-sized network technologies that enable and achieve their business goals and objectives and provides the means to justify them in business value terms.
Why this book? Why now?
Small-medium businesses represent a growth engine for the U.S. (and globally). Anything we can do to support their growth and spur their innovations and success is worth the effort.
What Hershey's kiss concept (bite-sized, dense, and sweet) do you most want your readers to walk away knowing?
Remember to put the horse before the cart. Don't just invest in technology for technology's sake. First decide what you want to achieve in your business, then find the right technology to support the business goals. There's at least one "right" technology for every business need. This book helps with that matching process.
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