Reach major marketplaces with your online goods

by ITworld staff
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October 19, 2004, 11:47 AM —  Ecommerce-Guide.com — 

An online retailer of outdoor sports equipment finds that using aggregator
software, which funnels inventory information to other marketplaces such as
Amazon.com and Yahoo! Shopping, has broadened its reach but is more effective as a
tool for acquiring new customers rather than maintaining them.

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