CRM: What is it and why do it?

TechnologyEvaluation.com |  Small Business

The roots of CRM lie in technology to streamline call center operations and sales force automation solutions, but the concept has balooned since the 1990s to encompass all aplications facing the customer. This primer looks at the history of CRM and offers a current overview of the business processes and technology solutions. NOTE: Registration is required to access this report.

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