The Paris Hilton hacking hoax

1 comment | I like it!
March 14, 2005, 04:45 PM —  ITworld.com — 

I know the mainstream media loves to report the Internet as the Wild
West of lawlessness and anarchy (I think because it hides their own
attempts to control content distribution over that same Internet). But
why do so many mainstream reporters go brain dead when talking about
Paris Hilton? To match her mental state?

Setup: Paris Hilton's cell phone address book got hacked, supposedly
through her provider's lax security. Private celebrity numbers spread
across the Internet. They were real celebrity numbers, not fake ones,
although some of the celebrities were, um, getting pretty stale. Can you
say MC Hammer?

Result: Do we blame her cell phone company, hackers, or roving bands of
Wild West Web Hooligans?

How about we blame Paris Hilton and recognize this is as the brazen
publicity stunt it is? Paris Hilton may be brain dead, but her PR group
overflows with genius. Let me explain, starting with some history.

Eighteen months ago a "private" sex tape of Paris Hilton, at 19 years
old and with a much older boyfriend, hit the Internet. She was shocked,
shocked, that such a breach of privacy could occur. A month later, her
show, The Simple Life, debuted on network TV.

Was Paris Hilton too embarrassed to promote her show while coyly
ignoring Internet porn questions? Absolutely not. Was the Fox Network
too embarrassed to splash her semi-naked porn-actress look all over
their network? Fox? Embarrassed? Not a bit. Athletes caught using
steroids will give back their salaries before Fox TV blushes.

The trick worked, and Paris Hilton wiggled and giggled The Simple Life
to cult hit status. Fox ordered a second season of The Simple Life.

During the long stretch between TV seasons, Paris Hilton felt ignored.
Did she tutor poor children? No. Did she work in a soup kitchen? No. Did
the news media go crazy looking for something so valuable I thought the
original copy of the Declaration of Independence had been stolen?
Absolutely. But it wasn't the Declaration or even the Hope Diamond, it
was Tinkerbelle, the Chihuahua Paris carries to events. Ransom notes
were expected, but a few days later Paris remembered - she left
Tinkerbelle with her grandparents.

Two quick asides. First, how brain dead are her grandparents that they
didn't hear all the hubbub and call Paris on her famous cell phone?

Second, if celebrities want to impress me by carrying dogs around,
forget Chihuahuas. I'll bow to the first anorexic supermodel party girl
I see brandishing a Bassett Hound. Tote a Toy Poodle? Boring. Pack a Pit
Bull? Kudos.

Now we're back to the present and the cell phone nonsense. The Simple
Life season two includes Paris Hilton wiggling and giggling in fine
half-dressed style, but nobody cares. Ratings are down. Civilization, at
least as defined by People magazine, may crumble.

Suddenly it's Paris Hilton, that poor hacking victim, all over the news.
Ratings trend up. People magazine starts a Celebrity Hacking Victims
column, including pictorials of hacked celebrities in swim suits
discussing their favorite diets. The Weekly World News prints
photographs proving Paris was hacked by Batboy and Bigfoot.

Did anybody look at this PR ploy critically? No. Anyone else report
stolen data when the provider was supposedly hacked and Paris Hilton's
address book copied? Nope. Paris can't keep track of a yappy dog, and
nobody asks where she leaves her cell phone during parties?

Surely the reports of Paris Hilton using the name Tinkerbelle as her
cell phone account password are wrong. That's a lot of letters for Paris
to remember. I'm betting her password is "me" as in M-E. That seems to
better fit her personality.

I say forget all this PR-initiated, headline-seeking nonsense, or at
least stop calling this a technology failure. It may be a failure, but
that failure is civilized discourse and news coverage of important events.

Let's go back to the way life was, when we hated cell phone companies
because of lousy service and botched billing. You know, back to normal.
And leave Paris Hilton to wander, half-dressed, around Fox TV. They
deserve each other.

ITworld.com

I like it!
Comments

Excellent PR.

Paris was a master at generating her own publicity. She did well and is clearly her own 'brand'. I would be looking elsewhere for a VCE tutor or a Violin teacher, but after her single (which was not too bad), I would hire her for singing lessons
| reply
Free books

Essential JavaFX
Get started building rich Web apps quickly with an introduction to the power of JavaFX key features -- scene node graphs, nodes as components, the coordinate system, layout options, colors and gradients, custom classes with inheritance, animation, binding, and event handlers.Enter now!

The Nomadic Developer
Consulting can be hugely rewarding, but it's easy to fail if you are unprepared. To succeed, you need a mentor who knows the lay of the land. Aaron Erickson is your mentor, and this is your guidebook. Enter now!

Featured Sponsor

AISO founders envisioned a Web hosting company that was environmentally friendly. While the company employed energy-efficient innovations like solar panels, its infrastructure produced unacceptable power and cooling requirements. Find out how AISO leveraged AMD technology to overcome their challenge in this case study white paper.

In this whitepaper, Scalar explores the opportunity to change the landscape with respect to mission critical databases built around Oracle. Leveraging technologies such as Linux, high-end commodity processing power and Oracle RAC technology to architect, design, build and maintain database infrastructure that delivers maximum availability, reliability and performance at a fraction of traditional cost.

On a typical day, weather.com, the Web site for The Weather Channel in Atlanta, serves up between 15 million and 20 million page views. But in September 2004, when back-to-back hurricanes ransacked Florida, the peak traffic on one day more than tripled: over 70 million page views by more than 7 million unique visitors. Read the full success story now.

Marketplace