The Paris Hilton hacking hoax

1 comment | I like it!
March 14, 2005, 04:45 PM —  ITworld.com — 

I know the mainstream media loves to report the Internet as the Wild
West of lawlessness and anarchy (I think because it hides their own
attempts to control content distribution over that same Internet). But
why do so many mainstream reporters go brain dead when talking about
Paris Hilton? To match her mental state?

Setup: Paris Hilton's cell phone address book got hacked, supposedly
through her provider's lax security. Private celebrity numbers spread
across the Internet. They were real celebrity numbers, not fake ones,
although some of the celebrities were, um, getting pretty stale. Can you
say MC Hammer?

Result: Do we blame her cell phone company, hackers, or roving bands of
Wild West Web Hooligans?

How about we blame Paris Hilton and recognize this is as the brazen
publicity stunt it is? Paris Hilton may be brain dead, but her PR group
overflows with genius. Let me explain, starting with some history.

Eighteen months ago a "private" sex tape of Paris Hilton, at 19 years
old and with a much older boyfriend, hit the Internet. She was shocked,
shocked, that such a breach of privacy could occur. A month later, her
show, The Simple Life, debuted on network TV.

Was Paris Hilton too embarrassed to promote her show while coyly
ignoring Internet porn questions? Absolutely not. Was the Fox Network
too embarrassed to splash her semi-naked porn-actress look all over
their network? Fox? Embarrassed? Not a bit. Athletes caught using
steroids will give back their salaries before Fox TV blushes.

The trick worked, and Paris Hilton wiggled and giggled The Simple Life
to cult hit status. Fox ordered a second season of The Simple Life.

During the long stretch between TV seasons, Paris Hilton felt ignored.
Did she tutor poor children? No. Did she work in a soup kitchen? No. Did
the news media go crazy looking for something so valuable I thought the
original copy of the Declaration of Independence had been stolen?
Absolutely. But it wasn't the Declaration or even the Hope Diamond, it
was Tinkerbelle, the Chihuahua Paris carries to events. Ransom notes
were expected, but a few days later Paris remembered - she left
Tinkerbelle with her grandparents.

Two quick asides. First, how brain dead are her grandparents that they
didn't hear all the hubbub and call Paris on her famous cell phone?

Second, if celebrities want to impress me by carrying dogs around,
forget Chihuahuas. I'll bow to the first anorexic supermodel party girl
I see brandishing a Bassett Hound. Tote a Toy Poodle? Boring. Pack a Pit
Bull? Kudos.

Now we're back to the present and the cell phone nonsense. The Simple
Life season two includes Paris Hilton wiggling and giggling in fine
half-dressed style, but nobody cares. Ratings are down. Civilization, at
least as defined by People magazine, may crumble.

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I like it!
Comments

Excellent PR.

Paris was a master at generating her own publicity. She did well and is clearly her own 'brand'. I would be looking elsewhere for a VCE tutor or a Violin teacher, but after her single (which was not too bad), I would hire her for singing lessons
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