Target marketing via RFID to debut in Seattle

By Johan Bostrom, IDG News Service |  Mobile & Wireless

Some cafes and retail stores in Seattle next week will begin individually marketing products and services to bypassers in Seattle using RFID (radio frequency identification) technology. The first target group is visually and hearing-impaired individuals who can benefit from positioning and navigation applications added to the system.

Six wireless public areas, called activation fields, will go live next week throughout downtown Seattle and at the city's ferry terminal. Over a few months 15 more city areas will be added. Users carrying an active tag and entering the activation field are recognized as the tag is read, and then are presented with announcements.

"Speakers are mounted on the telephone booth or the facade of the store. So they will be above the individual

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