Put users in the user interface, mobile makers warned

Macworld.co.uk |  Mobile & Wireless

Mobile phones suffer from poor user interfaces and unpredictable download speeds, a recent survey shows.

Macromedia Tuesday published the results of a recent Harris Interactive survey into U.S. mobile phone use. It found that 81 percent of U.S. adults now own a mobile, but they don't like them.

"A combination of factors relating to consumer experience, including download speeds, confusing menu interfaces, poor graphics quality, and lack of relevant information, serve as barriers to increased use of data services," the poll claims.

Over one quarter of U.S. adult mobile owners polled (27 percent) claim the information services available from their mobiles are useless to them.

Useful uselessness

After phone calls, the second most commonly-used mobile phone feature turned out to be using the calendar and address book - but even then just 42 percent of mobile phone owners use this.

A third (33 percent) of U.S. adult mobile users download or playing games, and 32 percent download ring tones.

Just one-in-five (21 percent) of users explore online information services.

Gary Kovacs, vice president, product management and marketing, mobile and devices, Macromedia, said: "A better mobile experience would lead to increased usage and adoption."

Harris Interactive ran the survey between June 28-30. It spoke with 2,365 U.S. adults, of whom 1,946 own a cell phone.

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