The paid-search solution in adCenter will eventually give advertisers a self-service platform to plan, execute and adjust their online campaigns, according to Microsoft.
In addition to its plans to garner more ad revenue to battle Google, Microsoft also may emulate rival Google's matter-of-fact start page through work the company is doing in an MSN incubation project called Start.com.
The project, which can be found on the MSN Sandbox site that previews MSN prototypes and other ideas from the MSN team, offers a stripped-down start page rather than the current content-heavy MSN.com start page, according to the MSN Sandbox Web site. The page, which can be found at http://www.start.com/myw3b/, has a simple search toolbar, as well as headlines presented as simple text links with no photos or multimedia.
According to the Sandbox site, Start.com is an "experimental project" aimed at making the Web "faster, more organized and personal for consumers." The project was launched with start.com/1 in early March, followed by start.com/2 a few weeks later, and is now in its third incarnation with start.com/3, which went live on June 3.