February 22, 2006, 10:01 AM — Yahoo Inc. made its Go Mobile cell-phone portal service available in the U.S. for the first time on Tuesday, working with AT&T Inc. and Cingular Wireless LLC to offer Go Mobile on a Nokia Corp. handset.
Go Mobile was announced last month at the International Consumer Electronics Show (CES) in Las Vegas as part of Yahoo's Go service, which lets consumers access Yahoo content on a PC, TV or mobile phone. The idea is to let people get to their e-mail, contacts, calendar, personal photos and other content through a single portal available in different forms on those devices.
Yahoo is offering the Go Mobile software preloaded on Nokia 6682 handsets for the Cingular network that are sold by AT&T in its traditional 13-state service area. Phones with the service will also be sold by Cingular in select stores in Austin, Texas; Columbus, Ohio; and Glendale, California, according to AT&T spokeswoman Sue McCain. AT&T, formerly SBC, is the majority owner of Cingular and a sales agent for the mobile operator. AT&T is selling the phones as a way to extend users' AT&T/Yahoo broadband experience to mobile phones, McCain said. Cingular's role in selling them will probably increase, she said.
The Nokia 6682, a GSM/GPRS (Global System for Mobile Communications/General Packet Radio Service) phone with a digital music player, a removable media slot and a 1.3-megapixel camera, is already for sale to Cingular subscribers. Users with existing 6682s can download the Go Mobile software from Yahoo's Web site, said Nicole Leverich, a spokeswoman for Yahoo, in Sunnyvale, California.
Users don't have to be subscribers to AT&T and Yahoo's co-branded broadband service to use Go Mobile. They can sign on with either an AT&T/Yahoo broadband e-mail address or one for Internet-based Yahoo Mail, Leverich said. The phone can save the subscriber's password for easier use or require it on every login, depending on customer choice. There is no charge for the Go Mobile service, but using it will require a Cingular data plan.
In addition to e-mail, contacts and calendar, users can look at their Yahoo personal photo collections on the phone and automatically upload the pictures they take with the phone to Yahoo, Leverich said. Go Mobile also offers news, weather and sports customized for the individual user as well as Web, image and local search. Some Yahoo portal content that would be available via through a PC or TV, such as movie clips, will not be available via Go Mobile, she said.