Microsoft bullish on Vista business adoption

In the first year of its release, Microsoft Corp. is expecting businesses to adopt Windows Vista twice as fast as any other version of Windows, with 10 times as many Vista business seats deployed at launch than any previous release of the OS.

Despite this optimistic, analysts still don't expect businesses to begin adopting Vista in earnest until late 2007 or even 2008, with many waiting for the first service pack version of Vista before they begin considering an upgrade.

One reason Microsoft is expecting Vista to be so successful is that the company has made a concerted effort to give customers the tools and training they need to adopt Vista across their businesses, said Brad Goldberg, general manager of the Windows Client Business Group at Microsoft. The company also put test versions of the OS into as many people's hands as possible.

For the previous Windows migration, to Windows XP, Microsoft didn't release important tools to help businesses upgrade -- such as a compatibility toolkit to ensure existing applications will work -- until Service Pack 2, which was released nine months after Windows XP shipped, he said. However, with Windows Vista, "we made the beta of the [compatibility] toolkit available with Windows Vista Beta 2," Goldberg said.

Microsoft also has opened up test versions of the OS to a wide audience, making Release Candidate 1 (RC1) available to the public. Microsoft expects that at least 5 million users will have access to Vista RC1, all of whom the company has encouraged to provide feedback about the release so it can be as polished as possible before it goes out to business customers in November.

Another reason Microsoft expects businesses to warm to Vista early is that the company is doing its share to educate customers on how much money they can save by adopting it, Goldberg said. Microsoft has worked with analysts to develop customer case studies to see how much money business customers can save per PC by upgrading to Vista from their current OS.

Al Gillen, an analyst with research firm IDC, does not dispute Microsoft’s calculations for the return on investment (ROI) companies will make on Windows Vista, though he says that companies “don’t get the ‘R’ unless they put in the ‘I’ first.”

“The ROI story is exciting, but it requires that customers be mature and agile enough to do what they need to do afterwards,” Gillen said.

And while Microsoft may meet its ambitious first-year goals for Vista, that momentum will likely peter out, once pent-up demand has been met, Gillen said.

“Eighteen months out, the adoption curve will look like any other Windows product,” Gillen said. “It’s hard to move corporate customers faster than they are willing to go.”

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