CES: LG to demo 1080p content at CES

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January 2, 2007, 08:03 AM —  IDG News Service — 

LG Electronics Inc. will demonstrate "full HD" content at next week's Consumer Electronics Show in Las Vegas, the company said.

The demonstration is notable because while TV makers have done a great job convincing people they need to buy a "full HD" television, there isn't any regular TV broadcasting in the format. Full HD combines 1080 horizontal lines of resolution with progressive scanning and also goes by the moniker "1080p." Most HDTV broadcasting is done at "1080i," which has the same resolution but uses interlaced scanning.

The content on show at CES was produced by Japanese public broadcaster NHK (Nippon Hoso Kyokai) with an experimental full HD high speed motion camera. NHK already broadcasts the vast majority of its programming in high definition and has been producing HD programming since the 1990s.

The LG booth will feature this content along with games from Sega Corp. on a series of 37-, 42-, 47-, and 55-inch LCD TVs, said LG.

IDG News Service

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