In a move aimed at encouraging consumers to buy next-generation DVDs, Warner Bros. has unveiled a disc that combines two rival high-definition formats.

On Wednesday at the International Consumer Electronics Show in Las Vegas, Warner introduced its Total Hi Def disc, which plays the HD DVD format on one side and the Blu-ray Disc format on the other.

The HD format battle, reminiscent of the VCR battle between the competing VHS and Betamax systems, has made many consumers wary of buying HD players.

Sony Corp. leads a consortium of consumer electronics companies and Hollywood studios that support the Blu-ray format. The consortium includes Dell Inc. and Koninklijke Philips Electronics, as well as The Walt Disney Co. and Twentieth Century Fox Film Corp.

In the HD DVD corner is Toshiba Corp., with backing from Hewlett-Packard Co., Microsoft Corp. and Paramount Home Entertainment.

Warner, which has its foot in both camps, expects Total Hi Def discs to be available in the second half of 2007.

The physical structure of the disc is 1.2 millimeters, the same as that of DVDs, HD DVDs and Blu-ray Discs.

The Total Hi Def disc is able to contain both single layer and dual layers for both formats.

» posted by abennett

IDG News Service

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