Nokia sales up, market share steady

By , IDG News Service |  Mobile & Wireless

Nokia Corp. reported strong sales and profits for the fourth quarter and year end but had a couple of dark spots, namely continued declines in North America and a slipping average selling price of phones.

Net profit for the quarter was €1.3 billion (US$1.7 billion as of Dec. 31, the last day of the reported period), up 19 percent from the same quarter last year. Net sales reached €11.7 billion in the fourth quarter, up 13 percent from €10.3 billion in the corresponding quarter for 2005.

Nokia sold 106 million phones during the quarter, an increase of 26 percent over the year-earlier period. Those sales helped the number-one handset maker to retain a 36 percent market share, up two percentage points from a year earlier.

While the overall results keep Nokia firmly in first place, the phone giant continues to show a couple of weaknesses. Net sales of phones declined significantly in North America, driven by Nokia's exit from the CDMA (Code Division Multiple Access) business and by a lack of acceptance of certain products, Nokia said.

The company is disappointed in its performance in North America and hopes to change its fortunes there soon, said Olli-Pekka Kallasvuo, Nokia's chief executive officer, speaking during a press conference to discuss the earnings. "We are not happy with the position in North America," he said. "We are taking concrete and clear action to improve the situation." He was referring to an announcement from last summer that the company opened a research center in San Diego where it intends to develop products specifically for the North American market.

Nokia's average selling price (ASP) per phone continued to decline, as it has for others in the market. Nokia's ASP for the fourth quarter was €89, compared to €93 in the third quarter and €99 in the fourth quarter of 2005. In part, that drop was caused by a lower percentage of sales coming from high-end products, although the decline was offset by stable ASPs in Nokia's entry-level product sales, Nokia said.

Nokia expects to see a continued decline in ASP across the industry due to competitive pressure and the growing importance of emerging markets.

While emerging economies are likely to make up a growing portion of sales, those markets won't necessarily always be attracted to low-end phones, Kallasvuo said. "What is today an entry market will be a more mature market tomorrow," he said. By building a strong base in emerging markets now, Nokia will be better-positioned to continue to lead in such regions when phone users start to upgrade to higher-end phones, he said. In 2006, China was already the biggest market for Nokia multimedia devices, he said.

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