Developer Day shows Google's software side

By , IDG News Service |  Software

Cyril Pierre de Geyer was trying to decide if his company, Anaska, which provides training in MySQL and PHP, should also offer training in Google APIs. Anaska uses Google Maps on its own Web site to show locations of its training centers, he said.

Google has a good reputation with developers and contributes code to the open-source community, such as extensions for the MySQL database, de Geyer said. But he has also noticed a tendency by Google to monetize its services more aggressively than a few years ago, he said, by putting more ads on its search results pages, for example.

For Google, the events should help to build a bigger developer community, which in turn should help promote paid services such as the professional edition of its online productivity applications. It should also mean more Web sites using Google services, which helps drive its advertising business.

Company engineers sought to emphasize the collaborative role that developers can play with Google's APIs. "We need your creativity and your imagination to drive the development of these products," said Patrick Chanezon, evangelist for Google Checkout, at the start of the Paris meeting.

The other events Thursday were held in Tokyo, Beijing, Moscow, Sao Paulo, Madrid, London, and Hamburg, Germany.

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