The ultimate goal of Ask3D is to cut down on the frustrating trial-and-error method of searching, by delivering in a single results page what Ask.com considers to be the most relevant results and query-refinement tools.
All of Ask.com's major rivals have been tweaking their search engines in order to provide a variety of relevant links in the first page of results. Most recently, Google unveiled its Universal Search project, a push to integrate results from a variety of its search engines on its main Google.com site.
Search engine usage studies consistently have shown that most users never venture beyond the first page of results, and that many don't know that providers like Google and the others offer specialty engines to look for news, images, videos and the like.
The enhancements in Ask3D will be familiar to those who tested AskX.com, which the company quietly put up in December to try out and preview.