Under the terms of the nonexclusive agreement, Salesforce.com will take 100 percent of the $600 annual subscription fee, while Google will garner the lion's share of the advertising revenue generated, with the CRM vendor receiving a small undisclosed portion of those ad sales. Google's hope is that teaming up with Salesforce.com will enable the company to reach new SMB customers.
Salesforce.com's goal is to ensure that all of its CRM offerings have some component of AdWords, Collins said.
It's likely that this is the start of an intensification of the Google, Salesforce.com relationship, with perhaps the tight integration of Google Apps and Salesforce CRM to come.
"Where will we go next?" Collins asked. "Stay tuned."