Dell continues retail push with colorful PCs

By Ben Ames, IDG News Service |  Hardware Add a new comment

Underlining its expansion from online to retail sales, Dell Inc. launched desktop and notebook PCs Tuesday at Macy's department store in New York.

The company announced nine new Inspiron desktops and notebooks and an XPS M1330 notebook, all available in a choice of eight shell colors.

"The Dell of today is vastly different from the Dell of six months ago or even last week," said Alex Gruzen, senior vice president of Dell

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