Google Inc. is working to solve the carbon emissions problem by cutting the power consumption in its data center to half the industry standard, helping its employees adopt technologies such as plug-in hybrid cars and home solar energy, advocating for renewable-energy laws and providing information through resources such as Google Earth, said Larry Brilliant, [cq] executive director of Google.org, the company's philanthropic wing. But people will have to feel the need in their guts to get enough force behind change, he said.
"You don't have a million people on the Mall in Washington. This is not a movement," Brilliant said. "Writing articles and being on the Internet are not a movement."