Retail RFID initiatives are flourishing

By Leslie Hand, IDC Retail Insights Community |  Mobile & Wireless, retail, RFID

There are so many other technologies that are worth discussing, but just not enough room on this page - this is a blog after all, so allow me to sum up.

Today's best innovations are being driven by business need

Gene Delaney, Executive VP, Motorola Solutions, said it well in his keynote presentation, "RFID initiatives today are all about businesses driving initiatives, enabling intelligent processes by applying RFID technology." Data is merely collected via smart tags and wired and wireless networks. The real magic happens when real time information about products, inventory and sales are ultimately converted into actionable data that result in better business decisions.

I do feel compelled to emphasize that RFID is not a silver bullet. Much work will need to be done to maximize return on investment for retailers and suppliers alike. The benefit comes from the intelligent use of real time information and inventory visibility. I'll spell this out more in a full length report at http://www.idc-ri.com.


Originally published on IDC Retail Insights Community |  Click here to read the original story.
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