"I never enjoyed reading on the iPad; I think [Kindle Fire] would fill in as a way to read books, but, number two, I really like the cloud integration," Vorel said. With the iPad, Vorel felt trapped with content on one tablet and having to use iTunes to sync. Amazon has said it will offer free cloud storage for Amazon content, and Vorel said he likes the idea of having content available anytime through the cloud.
But Vorel believes the two tablets can coexist. The iPad is "hands down" great for entertainment, Vorel said, and he would like his daughter to have the iPad on a trip. At the same time, Amazon's Kindle Fire will provide access to Amazon's cloud and video services, which is valuable, Vorel said.
Rick Mathieson, a noted writer and creative strategist, said at $199, the Kindle Fire might be a good purchase as a media consumption device for his family.
But as cool as the Kindle Fire might sound, he loves the iPad, and is keeping that for himself.
"I own an iPad 2 and nothing's going to replace that," Mathieson said.