"Ruby on Rails is interesting because it gets out of your way," said Aaron Batalion, LivingSocial chief technology officer and cofounder. Hansson's architectural philosophy of convention-over-configuration meant that many routine tasks of app building, such as connecting to a database, were streamlined by the framework.
When Batalion and his partners started building the LivingSocial platform in 2007, the company tried using Java Enterprise Edition but got weighed down by the complexity of the platform. They were able to quickly build prototypes with Ruby on Rails, though. "We wanted to focus on the actual products we were building and less on the engineering," Batalion said.