Microsoft apologizes after botched Windows Phone challenge

Microsoft is apologizing after refusing to reward a tech writer who "smoked" a Windows Phone using an Android handset.

By Jared Newman, PC World |  Business, Microsoft, Windows Phone

  Sign me up for ITworld's FREE daily newsletter!
Email: 
 

Microsoft is apologizing for a Windows Phone marketing campaign gone wrong, after a tech writer "smoked" a Windows Phone using an Android handset.

In its retail stores, Microsoft has been running a "Smoked by Windows Phone" campaign, in which participants are challenged to use their existing smartphones to try to beat Windows Phone in basic tasks. For example, users are asked to send text messages to their spouses, look up the weather, or find highly-rated local restaurants.

In most stores, Microsoft was offering $100 to users who could beat Windows Phone. But Microsoft upped the stakes at its Santa Clara location by offering a special edition laptop valued at over $1,000. That's where Skatter Tech's Sahas Katta decided to take up Microsoft's challenge.

Katta's task was to bring up the weather in two different cities. Fortunately, Katta's Samsung Galaxy Nexus already had a pair of weather widgets on the home screen, one for San Jose, Calif., and another for Berkeley, Calif. He had also set the phone to bypass the lock screen when pressing the power button--a built-in option for Android phones running version 2.3 and higher.


Originally published on PC World |  Click here to read the original story.
Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Answers - Powered by ITworld

ITworld Answers helps you solve problems and share expertise. Ask a question or take a crack at answering the new questions below.

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Ask a Question