RIM's dual challenge: Build quality smartphones while boosting management software

BlackBerry 10 devices, delayed until 2013, will build on Mobile Fusion for managing devices, RIM exec says

By , Computerworld |  Consumerization of IT, BlackBerry, RIM

BlackBerry 10 smartphones, delayed until early 2013, will have the "best browsers in the industry" and will come in touchscreen-only models as well as those with traditional physical keyboards, a Research in Motion executive said Thursday.

RIM's BlackBerry 10 devices, announced in May, will have an overall focus on communications that "drives efficient communications to a new level," said Peter Devenyi, senior vice president of enterprise software at RIM.

"We must build devices that appeal to everybody -- workers and consumers. That's what BlackBerry 10 is about, to be the most appealing smartphone that also works effectively and seamlessly in a person's work life," Devenyi said in a telephone interview.

RIM recognizes how important its smartphones and its BlackBerry Enterprise Server software are to its overall business, Devenyi said. That's become especially true as workers who make up the core of BlackBerry's customer base increasingly want to use smartphones and tablets that run Apple' iOS or Google's Android operating systems for workplace activities.

"There's always going to be lots of corporate [purchased] devices, but BYOD devices are outpacing corporate," he said. Research firm IDC put BlackBerry at 6% of the global market in the first quarter, half of its share in the first quarter of 2011, a decline that many blame on weaknesses in features in the BlackBerry, including its browser and touchscreen.

Devenyi said the Webkit browser inside BlackBerry 7 devices is a "tremendous browser," but said BlackBerry 10 will take it to a "whole new level."

Just days after reports surfaced that the first BlackBerry 10 smartphones will be touchscreen devices and won't have the customary physical keyboard loved by many BlackBerry users, Devenyi sought to clarify: "We're not abandoning the physical keyboard. We'll be delivering in 2013 both touch and physical keyboards."

The past few months have been difficult for RIM, Deveyni acknowledged. Last week, RIM disappointed investors with negative earnings, layoffs and news that BlackBerry 10 software and devices would be delayed into 2013.


Originally published on Computerworld |  Click here to read the original story.
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