August 06, 2012, 1:45 PM — Looking to grab attention before Apples expected iPhone 5 launch on September 12, Nokia will unveil new Windows Phone 8-powered Lumia devices the week previous, according to an online report.
If true, Nokias announcement would be the second major handset announcement before Apple unveils the next iPhone. Samsung on August 29 is expected to debut a new Galaxy Note phablet". Nokia plans to announce the new phones during a Nokia World event scheduled for September 5 and 6 in Helsinki, according to Bloomberg.
Since announcing a Windows Phone partnership with Microsoft in 2011, Nokia, once the worlds largest smartphone maker, has struggled to maintain prominence in a world dominated by the iPhone and Google-powered Android devices. Recent sales of Windows Phone-powered Lumia devices have been anemic. The company shipped just 4 million Lumia phones worldwide between April and the end of June, but only 600,000 of those devices shipped in North America. During that same time, Apple sold 26 million iPhones worldwide.
Nokia and Microsoft are betting that Windows Phone 8 will help popularize Microsoft-powered devices in the U.S., where Windows Phone claims just 1.3% of smartphone users, according to Nielsen. The next-generation version of Windows Phone will feature a brand new, more customizable Start screen, improved screen resolution support to encourage device variety, removable SD storage, a new digital Wallet hub, near-field communication, and enhanced enterprise deployment features.