How to harness the power of consumerization

So you've said yes to the use of personal tech. How do you make it work for and in your business?

By Lynn Haber, InfoWorld |  Consumerization of IT, BYOD

The self-provisioning of technology in the workplace by employees, more commonly known as consumerization, is the most dramatic opportunity disguised as a challenge that businesses should embrace. Along with the infiltration of unsanctioned personal devices, applications, and Web services inside the organization, companies are gaining workers who are increasingly self-motivated to be more empowered, engaged, and resourceful.

What enterprise should say no to a self-starter?

[ Also on InfoWorld: Simon Phipps offers 7 reasons Google's Nexus 7 beats the iPad. | Understand how to both manage and benefit from the consumerization of IT with InfoWorld's "Consumerization Digital Spotlight" PDF special report. | Subscribe to InfoWorld's Consumerization of IT newsletter today. ]

None should, according to industry watchers. Consumerization is here, and it's not going away. Savvy companies will recognize the consumerization trend for what it is: the opportunity to put in place the security and support mechanisms to nurture this new breed of worker to leverage benefits such as innovation, increased productivity, and -- ultimately -- growth and increased revenue.

In 2011, 40% of devices used to access business applications were personally owned by the employee, according to IDC's 2011 Consumerization of IT study. That's up 10% from 2010. At the same time, the percentage of company-owned devices used by the employee fell by 10%, from 69% in 2010 to 59% in 2011.

Additionally, twice the number of employees used social media apps, such as Facebook and Twitter, in the workplace in 2011 compared to 2010, according to the research firm.


Originally published on InfoWorld |  Click here to read the original story.
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