August 15, 2012, 7:23 AM — The self-provisioning of technology in the workplace by employees, more commonly known as consumerization, is the most dramatic opportunity disguised as a challenge that businesses should embrace. Along with the infiltration of unsanctioned personal devices, applications, and Web services inside the organization, companies are gaining workers who are increasingly self-motivated to be more empowered, engaged, and resourceful.
What enterprise should say no to a self-starter?
[ Also on InfoWorld: Simon Phipps offers 7 reasons Google's Nexus 7 beats the iPad. | Understand how to both manage and benefit from the consumerization of IT with InfoWorld's "Consumerization Digital Spotlight" PDF special report. | Subscribe to InfoWorld's Consumerization of IT newsletter today. ]
None should, according to industry watchers. Consumerization is here, and it's not going away. Savvy companies will recognize the consumerization trend for what it is: the opportunity to put in place the security and support mechanisms to nurture this new breed of worker to leverage benefits such as innovation, increased productivity, and -- ultimately -- growth and increased revenue.
In 2011, 40% of devices used to access business applications were personally owned by the employee, according to IDC's 2011 Consumerization of IT study. That's up 10% from 2010. At the same time, the percentage of company-owned devices used by the employee fell by 10%, from 69% in 2010 to 59% in 2011.