Apple unveils iPad Mini

At an event to announce the new tablet, Apple shows off its Mini next to Google's Nexus 7 to highlight differences in the two products

By , IDG News Service |  Consumerization of IT, Apple, Google Nexus 7

IPad mini with Wi-Fi models will be available in black and slate or white and silver on Friday, Nov. 2, for a suggested retail price of $329 for the 16GB model, $429 for the 32GB model and $529 for the 64GB model. The fourth-generation iPad with Wi-Fi models will also be available on Nov. 2, in black or white for a suggested retail price of $499 for the 16GB model, $599 for the 32GB model and $699 for the 64GB model.

Jeff Kagan was among the first industry analysts to weigh in on the iPad Mini, saying in an email commentary that it "looks like another big Apple success story" that will open up new market segments for the company.

While it will cannibalize some iPad sales, taking a longer view of the company's strategy, "you can see how it will increase the size of the Apple customer base. Those customers [who purchase an iPad Mini] will get sucked into the Apple cloud" and buy other products from the company.

"The lower-priced Apple will woo the young and they will fall under the Apple spell becoming customers for life," he wrote. Forsaking some sales of the larger iPad "is a small price to pay" for all of the new customers who will be lured to Apple products, Kagan said.

(Jason Snell and Dan Moren of Macworld contributed to this report.)

Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com

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