Google also upgraded its popular Nexus 7 tablet, which has a 7-inch screen and a quad-core processor. The company has added a Nexus 7 with 32GB for $249, and reduced the price of its 16GB model to $199. Google will also sell a $299 model with 32GB storage and HSPA+ mobile broadband capabilities, which will be unlocked and work with multiple carriers worldwide including AT&T and T-Mobile in the U.S.
The tablet war has intensified in the last few weeks. Apple will ship the new 9.7-inch iPad (starting at $499) and 7.9-inch iPad Mini (starting at $329) later this week and Amazon is expected to ship new Kindle Fires starting at $199 later this month. Microsoft is now shipping the Surface tablet ($499) with a 10.6-inch screen and Windows RT, with other vendors like Asus and Lenovo also shipping Windows tablets.
Google also said it would bring its Google Play store to Europe on Nov. 13. to audiences in the U.K, France, Germany, Italy and Spain.