How Starbucks brews its mobile strategy

By Stephanie Overby , CIO |  Mobile & Wireless, mobile payments

But the biggest challenge "is just being realistic about what we can actually accomplish at one time," says Brotman, who oversees the digital strategy for 18,000 retail locations in 60 countries.

"Customers have embraced what we've done so far, and we have a robust road map of what we want to do next." The trick to keeping up the pace is that there is none, he says. "It's just a lot of hard work--sitting down cross-functionally, getting aligned [with] our priorities and the resources available, and working our way through it."

It's critical to resist the urge to put technology first in the quickly evolving mobile arena, ABrotman says. "You have to start with the customer and what you're really trying to do from a customer-Arelationship perspective. Then you can work backward to what the user experience will be, and then work backward from that to develop a technical solution."

Follow everything from CIO.com on Twitter @CIOonline, on Facebook, and on Google + .

Read more about retail in CIO's Retail Drilldown.


Originally published on CIO |  Click here to read the original story.
Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Mobile & WirelessWhite Papers & Webcasts

See more White Papers | Webcasts

Answers - Powered by ITworld

ITworld Answers helps you solve problems and share expertise. Ask a question or take a crack at answering the new questions below.

Ask a Question
randomness