October 31, 2012, 3:57 PM — Windows Azure was the topic du jour this morning at day two of Microsoft Build 2012 in Redmond, Wash., as Microsoft announced a batch of new services and functionality for its cloud platform, including the extension of Windows Azure Mobile Services to include support for Windows Phone 8, in addition to Windows 8. On top of that, Microsoft announced broader language support for Azure, a new Windows Azure Store, and the availability of Visual Studio Team Foundation Service.
Keynoter Satya Nadella, president of Microsoft's server and tools business, also used his stage time to reiterate one of Build's underlying themes: That Microsoft is going to great lengths to tightly intertwine Windows 8, Windows Phone 8, and Windows Azure in the spirit of making it easier for developers to build multiplatform, cloud-friendly apps with minimal code that can run on all Windows form factors, including PC, laptop, tablet, and smartphone.
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"Our focus is to make sure we're creating an experience that makes it easy for developers to do what they do best: build apps," Nadella wrote in a blog post complementing his keynote. "The unique value we're delivering with Windows Azure is the power to easily create and scale applications though the power of platform services that enable a variety of device experiences, social, and Web-based applications."