"Apps are popping up everywhere, and all or most have sensitive data," says Ojas Rege, vice president of strategy at MobileIron.
One area pitting business users against IT is the BYOD policy, which often infringes on employee privacy. Employees have to submit their devices to draconian rules that include remote wipe of a lost or stolen device, whereby they might lose personal data. (For more on BYOD policies, check out (a href="http://www.cio.com/article/707287/BYOD_Time_to_Adjust_Your_Privacy_Expectations">BYOD: Time to Adjust Your Privacy Expectations.)
Making matters worse, many BYOD policies don't allow employees to turn on, say, iCloud for their iPhones and iPads. Public storage services such as iCloud and Dropbox ensure employees won't lose personal data in the case of a remote wipe, but CIOs fear a loss of control if sensitive data ends up there.
But iCloud can be a tipping point. Gartner believes people are gradually turning to the cloud instead of the PC to store personal content, essentially turning the personal cloud into the center of their digital lives. It's not something CIOs will want to deny them.
Brett Belding, Cisco Senior IT Manager
CIOs can curry favor by allowing iCloud on BYOD iPhones and iPads, says Cisco senior IT mobility manager Brett Belding.
For instance, a Cisco employee recently left his BYOD iPhone in a taxi cab, recalls Belding. The IT department showed him that his personal data was safely stored in iCloud, and then remotely wiped the device so that any personal apps, such as a banking app, couldn't be accessed. IT also shipped a new iPhone to him overnight.
"We're seeing the move to the cloud, and the cloud becoming the master of the content," says Belding. "Remote wipe becomes a benefit, not a hindrance."
Tom Kaneshige covers Apple and Consumerization of IT for CIO.com. Follow Tom on Twitter @kaneshige. Follow everything from CIO.com on Twitter @CIOonline and on Facebook. Email Tom at firstname.lastname@example.org
Read more about consumer it in CIO's Consumer IT Drilldown.