November 29, 2012, 4:20 PM — AT&T held onto its last place position in Consumer Reports ranking of the four major U.S. cellphone carriers. But the company can point to one bright spot in the annual ratings published by Consumer Reports Thursday: AT&Ts 4G service garnered the least complaints from customers.
In the Consumer Reports survey of 63,253 cellphone subscribers, Verizon Wireless landed at the top of the heap, earning high marks for voice and data service quality and customer service. Sprint and T-Mobile received average ratings, finishing second and third, respectively. AT&T placed last for its voice and text quality.
Verizon also was No. 1 in last years Consumer Reports survey.
LTE gives AT&T an edge
Though Verizon led the pack in cellphone service in this years ratings, AT&Ts 4G LTE network was tops for subscribersor, rather, it received fewer complaints than any other carriers 4G service.
PCWorlds 4G LTE speed tests reflected customer perceptions earlier this year. AT&T had the fastest 4G download speeds of any carrier at 9.12 mbps.
Verizon has the most robust 4G network, as it was the first American carrier to offer LTE in December 2010. AT&T and Sprint have both since introduced LTE for their customers, and T-Mobile plans to launch its own service next year.
The Consumer Reports survey arrives a couple months after the September release of the iPhone 5, Apples first LTE-supported smartphone. With Apple having sold 5 million of the new phones during its first weekend of sales, customer perceptions of carriers 4G offerings could shift dramatically.
Pre-paid plans an attractive option
Besides its 4G ranking, AT&T could also take solace in the fact that Consumer Cellular, a national carrier that uses AT&Ts network, garnered positive reviews for its no-contract, standard service in Consumer Reports ranking of carriers offering monthly billing without a contractual requirement.
Consumer Reports found that no-contract plans are growing in popularity because they save consumers more than $20 a month, according to survey respondents. Consumer Cellular and TracFone ranked at the top of the pre-paid providers for offering value and quality voice and text.