December 13, 2012, 4:44 PM — Microsoft says Windows Phone app reviewers will be working into the holidays to deal with a flood of new app submissions to the Windows Phone Store, but at least one major company isn't buying into the Windows Phone hype. Since the launch of Windows Phone 8 in late October, we are experiencing a sustained 40% increase in Windows Phone app submissions, the company said in a blog post. Microsoft says it will close on December 24 and 25, and January 1 but remain open the rest of the holiday season to keep its approval turnaround time to five days for app submissions.
While Microsoft's announcement was directed at app developers, it suggests Windows Phone users can expect to see more apps hitting the Windows Phone Store in the coming weeks. That does not appear to be same story for the Windows Store, Microsoft's tablet and PC app store built into Windows 8. The software maker said in a separate blog post that the Windows Store team would have a reduced staff between December 22 and January 1. Windows 8 does not appear to be experiencing the same flood of apps as the Windows Phone Store supposedly is. The Windows Store app count surpassed 20,000 in late November.
It's not clear if the Windows Phone Store is experiencing a higher volume of app submissions because of an effort by Microsoft to reach out to developers or if more developers are willing to bet on Windows Phone than the fledgling tablet interface on Windows 8.
Whatever the reason for the Windows Phone app uptick, we'll have to see if the apps will be high-quality popular apps from services like Facebook and Dropbox or just more drek such as fart sounds, wallpaper catalogs and other novelty apps.
Google says no
Even though the Windows Phone Store is experiencing a rise in developer interest, Google says it has no plans for making business apps such as Gmail or Google Drive for Windows 8 or Window Phone, according to a report by V3.