December 13, 2012, 4:41 PM — Dell doesnt plan on returning to the Android smartphone market any time soon, announcing that it will focus instead on creating Windows 8 touch-enabled computers and tablets.
The companys VP of global operations, Jeff Clarke, spoke at the Dell World conference in Texas this week, saying the Android smartphone ecosystem needs a lot of investment in order to be really successful. With Android, Google and Amazon sell devices at no profit margin, or at a loss, only to make up for it in advertising or content revenues.
But purely as an Android manufacturer, with low margins on such devices, there wasnt enough in the business for Dell it seems. Last year, Dell axed its Streak lineof Android devices in the U.S., though some versions of the devices were still available in Asia for a limited period after that.
We've been really clear about smartphones we're not going to do smartphones. We're not going to be in the smartphone hardware business, Clarke said. We're going to provide smartphone solutions, we're going to be the preferred BYOD provider of solutions in the marketplace.
What the Windows 8 future holds
Windows 8 will instead be Dells focus, specifically for touch-enabled devices. We believe Windows 8 brings a lot to the tablet market. It allows us to put tablets in the hands of our customers with a form and a set of management tools they are very used to using, Clarke said.
In the current lineup, Dell has an XPS 12-inch convertible Ultrabook running Windows 8 that starts at $1,200, an XPS 10-inch tablet running Windows RT starting at $500 and a Latitude 10-inch tablet running Windows 8 Pro, starting at $650 after several savings.