January 23, 2013, 11:29 AM — Companies around the world are still wrestling with the concept of bring-your-own-device (BYOD) and how or whether to implement it in their organizations.
Still the scales are tipping in favor of BYOD: A new global survey of IT decision-makers by Dell Quest Software reports that 70% of companies believe BYOD will or already has improved their work processes and 59% believe they would find themselves at a competitive disadvantage without BYOD.
Dell commissioned technology market research firm Vanson Bourne to investigate attitudes toward BYOD, with a particular focus on the prevalence of device-centric and user-centric approaches to BYOD and how these approaches affect perception and outcome. Vanson Bourne interviewed 1,485 IT heads from enterprise-sized organizations in Australia, the Beijing region of China, France, Germany, India, Italy, Singapore, Spain, U.K. and U.S.
"We're seeing dramatic changes in the way users interact with technology on their personal devices and the critical role BYOD plays in transforming business and IT culture," says Roger Bjork, director of Enterprise Mobility Solutions at Dell Software Group.
"This global survey confirms what we have long suspected--companies that embrace a user-focused approach to BYOD may reap the biggest rewards, face the fewest obstacles and deliver real and immediate value in terms of greater efficiency, productivity and competitive advantage," says Bjork. "Those slow to support BYOD or constrained by a device-centric approach may deal with greater challenges, including the risk of being left behind from a competitive standpoint."
Mature BYOD Programs Mean More Benefits
The survey found that organizations with mature BYOD programs are the most likely to achieve the most benefits out of BYOD. In addition, organizations with a user-centric strategy tended to report a significant, positive impact on data management, security, employee productivity and customer satisfaction. Seventy-four percent of companies with user-centric strategies say they experienced improved employee productivity and 70% reported faster customer response times.
As might be expected, companies with well-established BYOD policies are the least likely to experience setbacks and more than one-quarter said they had experienced no setbacks at all.
User-centric BYOD Tends to Be More Successful
Not surprisingly, the survey found that organizations are varied in terms of what BYOD means to their organization. Eleven percent of organizations said BYOD is just "employees wanting to use their tablets." It should perhaps come as no shock that these organizations were unlikely to have taken any steps into the BYOD world.