On February 4, Windows CMO/CFO Tami Reller said that more than 100 million apps have been downloaded since the Windows Store's launch, with user visits growing in the double digits each and every week. The smart money is on most of those coming from PC users. The curiosity is there. The apps are not.
Windows RT is already on its deathbed, and a barren Windows Store will serve to impede Windows 8's mobile ambitions even further. Microsoft may already do a lot for developers, but it's apparent that the company's going to have to do much, much more to keep the apps flowing and kickstart the relevancy of Windows tablets. Which comes first, the users or the apps? The riches in Microsoft's multi-billion-dollar war chest can ensure it's the latter with Windows 8, but only if Steve Ballmer is willing to open up his wallet.