February 20, 2013, 8:43 PM —
Image credit: REUTERS/Robert Galbraith
PC makers may not be satisfied with Windows 8 hardware sales, but at least they needn't worry about Microsoft's Surface tablets swallowing the industry whole.
According to AdDuplex, Microsoft's Surface RT only accounts for 6.8% of Windows 8/RT devices, at least among those that accessed the firm's cross-promotion ad network. That's still good for the top slot, however, with the HP Pavilion G6 proving to be the second most-popular device with a 4.2% share. The Intel Core i5-packing Surface Pro was barely a blip, ranking as the 52nd-most common Windows 8 device.
Keep in mind that AdDuplex's stats aren't an accurate breakdown of Windows device sales. The firm runs a cross-promotion network for Windows and Windows Phone apps, so the stats are just a measure of how many devices have run apps that accessed the network. In other words, if a user doesn't run any Windows Store apps with AdDuplex advertising--or doesn't access the Store at all--that user doesn't get counted.
Still, we can see some interesting trends over time. This month, for instance, Surface RT share fell to 6.8% in AdDuplex's stats, down from 7.6% last month. In the United States, its share is down from 13% to 10%. AdDuplex's numbers are joined by reports from both IDC and IHS iSuppli, two research firms that recently estimated that Surface RT sales have totaled less than 1 million units thus far .
Microsofts Surface Pro doesn't seem to be picking up the slack, either; AdDuplex says the ratio of Surface RT to Surface Pro devices is 24:1. Supply issues may be partly to blame, as Microsoft struggles to fulfill orders for the Surface Pro.
None of this may be a surprise to Microsoft CEO Steve Ballmer, who in a recent interview with MIT Technology Review downplayed the need for Surface to dominate sales.