Surface sales aren't dominating, and that's OK with Microsoft's Ballmer

Microsoft's Surface tablets haven't taken the world by storm, but Steve Ballmer says innovation is just as important as sales

By Jared Newman, PC World |  Mobile & Wireless, Microsoft, Microsoft Surface

Steve Ballmer

Microsoft CEO Steve Ballmer gestures during his keynote address at the Search Marketing Expo in Santa Clara, California March 2, 2010.

Image credit: REUTERS/Robert Galbraith

PC makers may not be satisfied with Windows 8 hardware sales, but at least they needn't worry about Microsoft's Surface tablets swallowing the industry whole.

According to AdDuplex, Microsoft's Surface RT only accounts for 6.8% of Windows 8/RT devices, at least among those that accessed the firm's cross-promotion ad network. That's still good for the top slot, however, with the HP Pavilion G6 proving to be the second most-popular device with a 4.2% share. The Intel Core i5-packing Surface Pro was barely a blip, ranking as the 52nd-most common Windows 8 device.

Keep in mind that AdDuplex's stats aren't an accurate breakdown of Windows device sales. The firm runs a cross-promotion network for Windows and Windows Phone apps, so the stats are just a measure of how many devices have run apps that accessed the network. In other words, if a user doesn't run any Windows Store apps with AdDuplex advertising--or doesn't access the Store at all--that user doesn't get counted.

Still, we can see some interesting trends over time. This month, for instance, Surface RT share fell to 6.8% in AdDuplex's stats, down from 7.6% last month. In the United States, its share is down from 13% to 10%. AdDuplex's numbers are joined by reports from both IDC and IHS iSuppli, two research firms that recently estimated that Surface RT sales have totaled less than 1 million units thus far .

Microsofts Surface Pro doesn't seem to be picking up the slack, either; AdDuplex says the ratio of Surface RT to Surface Pro devices is 24:1. Supply issues may be partly to blame, as Microsoft struggles to fulfill orders for the Surface Pro.

None of this may be a surprise to Microsoft CEO Steve Ballmer, who in a recent interview with MIT Technology Review downplayed the need for Surface to dominate sales.


Originally published on PC World |  Click here to read the original story.
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