Q10 with qwerty keyboard seen as lure to majority of BlackBerry's 76M users

But can BlackBerry attract users on other platforms?

By , Computerworld |  

With the BlackBerry Q10 qwerty smartphone coming to the U.S. market in late May, it's fair to ask: How many customers will want to buy it?

The BlackBerry Q10 has a physical keyboard that is still preferred by many Blackberry users.

And, could the Q10 give BlackBerry a boost above its 5% global smartphone market share?

In interviews, several analysts said BlackBerry needed to produce an updated qwerty device for its faithful base of 76 million global subscribers, although they don't generally believe the Q10 will make serious inroads in reversing BlackBerry's decline.

BlackBerry, as expected, sees it another way.

"I think there is a massive pent-up demand for a physical keyboard product," said Michael Clewley, director of handheld software product management for BlackBerry, in an interview. "There are some diehards" who like a qwerty keyboard, he said.

BlackBerry is also counting on a number of government agencies to buy the Q10 for their employees, he said.

The overwhelming majority of smartphones sold use touchscreen keyboards, including the BlackBerry Z10, the iPhone 5, the Galaxy S III and the soon-to-launch Galaxy S4, analysts said.

But Clewley said 80% to 90% of BlackBerry's 76 million global subscribers are already on BlackBerry qwerty devices, such as the qwerty-based Curve 8520 Gemini, and others. Most of those devices are at least two years old and ready for an update.

The Q10 sports an updated browser and runs the BlackBerry 10.1 operating system with other improvements that were first seen on the Z10, Clewley said. All the major U.S. carriers are expected to sell the Q10 in late May for a suggested price of $249 under contract, BlackBerry said this week.

One big downside to using a qwerty device like the Q10 is that the physical keypad cuts into the size of the touchscreen, which is increasingly important for viewing video and playing games.

The iPhone 5 jumped to a 4-in. screen after staying at 3.5-in. for previous versions, while the Galaxy S4 will have a 5-in. display. Meanwhile, the Q10's touchscreen will be just 3.1-inches, a 25% reduction from the size of the 4.2-in. touchscreen in the Z10.


Originally published on Computerworld |  Click here to read the original story.
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