How to profit from the ultimate big data source: The weather

By Kim S. Nash , CIO |  Big Data, insider

That itch in your throat and those watery eyes? Merck, which makes the allergy pill Claritin, anticipated your hay fever and--a year ago--started making plans to capitalize on it. With a subscription to specialized weather forecasts, Merck knew way back last July that this March would be unseasonably cold in most of the U.S., leaving many allergens dormant. Then, quite quickly, May would bring lots of warmth, pollen and spores.

Merck shared its weather intelligence, based on temperature and moisture data correlated to customer behavior by ZIP code, with Wal-Mart. Together they decided to boost promotions and supplies of Claritin and other allergy products at the time when you were desperately ready to buy.

"The upside is potentially millions of dollars in additional sales," says Debbie Sonnentag, Merck Consumer Care's director of category development for Wal-Mart.

To continue reading, register here to become an Insider. You'll get free access to premium content from CIO, Computerworld, CSO, InfoWorld, and Network World. Go now!

Don't miss...

Best programming fonts
The 13 best programming fonts of all time
Top 10 programming skills that will get you hired
Top 10 programming skills that will get you hired
Low tech solutions to high tech problems
Funny fixes! 8 low-tech solutions for high-tech problems

  Sign me up for ITworld's FREE daily newsletter!
Email: 
 


Originally published on CIO |  Click here to read the original story.
Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Answers - Powered by ITworld

Ask a Question
randomness