"Actually, the people have the spending power, its just that we don't have a payment gateway for online apps," he said. "Even for the other app makers across the world, they couldn't take the Burmese market. Because the local people couldn't pay for them online. So that's a good opportunity for the developers here."
The country's tech market is still small and only about 5% of its people use mobile phones. But many expect that to change soon with government reforms that aim to make mobile phones more affordable. By 2016, Myanmar authorities want mobile penetration to reach between 75 and 80%.
Htoo Myint Naung has already made his apps available for iOS, Android and Java. But to meet the demand, he also wants to open his own app store that uses a special payment system suited for local consumers.
"I'm trying to make a banking system without the requirement of permission from the government ," he said. "If that works out alright, my mobile sales could be ten times in two or three months."
"This is the time to forget about my 200 retailers," he added. "That's a big number in the past. But we could sell directly to the customers. That's the opportunity for me."