Surface RT $900M pounding renews calls for Office on iPad

Strategy of withholding Office from iPad and Android tablets 'isn't working,' says analyst

By , Computerworld |  

Armed with a $900 million argument, an analyst raised the Office-on-iPad banner, saying that the flop of the Surface RT gives Microsoft a chance to make billions in lemonade from its lemon.

" 'Protecting' Windows RT by keeping Office off of Apple's iPad and Android tablets isn't working," said J.P. Gownder, a principal analyst at Cambridge, Mass.-based Forrester Research, in a recent blog. "It's instead creating risk for Office as users find other ways of getting things done."

Gownder tied last week's $900 million write-down of the Surface RT by Microsoft to a renewed call for the company to sell its ubiquitous productivity suite on rivals' tablets.

"The biggest asset Windows RT has is actually based on an app that Microsoft hasn't released -- Office for Apple's iPad," Gownder wrote, referring to the operating system that powers the Surface RT. Windows RT bundles Office Home & Student 2013 RT, which includes touch-based versions of Excel, OneNote, PowerPoint and Word that run in a special "desktop" mode.

Outlook will join that roster this fall when Microsoft ships Windows 8.1 for RT.

Gownder's unsolicited advice to Microsoft wasn't out of the blue; a horde of analysts and pundits have called on the Redmond, Wash., software company to pull the trigger on Office for tablets powered by Apple's iOS or Google's Android.

But last week's $900 million write-down, which Microsoft said was to cover steep discounts and excess inventory, was the proof that the software giant's Windows RT/Surface RT pitch had fallen on deaf ears.

In turn, that made Microsoft's presumed strategy of withholding Office from other tablet platforms indefensible.

But Gownder, like other analysts before him, also pointed out that Microsoft may have already missed an opportunity. "Microsoft's problem [is that] workers and consumers are already exceptionally productive with their tablets. [And] there's a hidden danger of holding out on Office for iPad and Android tablets -- competitors tend to fill the gap and users establish different habits," Gownder said.


Originally published on Computerworld |  Click here to read the original story.
Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Answers - Powered by ITworld

ITworld Answers helps you solve problems and share expertise. Ask a question or take a crack at answering the new questions below.

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Ask a Question
randomness