Mac sales slide for third straight quarter, fall 7%

Mac + iPad sales, another way to measure Apple's computing platforms, plunge 13%

By , Computerworld |  

The ASP increase was highlighted by data from Chicago-based research company Consumer Intelligence Research Partners (CIRP). In early July, a CIRP-conducted survey of U.S. customers showed that the higher-priced Retina-equipped MacBook Pro accounted for 31% of all Mac sales from April through June. The more expensive 15-in. notebooks, which start at $2,199, made up 70% of the Retina sales, or nearly a fourth of all Macs.

The first Retina MacBook Pro did not appear until mid-June 2012, giving this year the revenue edge.

Apple also watched another metric take a dive. Combined Mac and iPad sales -- aggregated by some to analyze a company's complete computing line as buyers snap up tablets in lieu of notebooks -- were down even further than Macs alone.

Sales for Macs-plus-iPads plunged to 18.4 million from 21.1 million in the same period of 2012, a drop of 12.8%, or more than a percentage point than the personal computer industry's average decline. It was the first time since the iPad's 2010 introduction that the combined sales have fallen compared to the year before.

Combined sales of Macs and iPads plunged nearly 13% in the second quarter, the first time that metric has gone negative since the tablet's 2010 introduction. (Data: Apple.)

This article, Mac sales slide third straight quarter, fall 7%, was originally published at

Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg's RSS feed. His email address is

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