Forget the high margins, Apple -- cut iPad Mini prices

Wake up, say analysts, the gravy train days are over; lower iPad prices are necessary to stay in the game

By , Computerworld |  

"Apple's margin declines are permanent," said Baker, echoing Gottheil in arguing that Apple must first acknowledge as much, then realize that cutting prices won't be its doom. "After all, they're so much better than anyone else in hardware, even now."

This article, Forget the high margins, Apple -- cut iPad Mini prices, was originally published at Computerworld.com.

Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg's RSS feed. His email address is gkeizer@computerworld.com.

See more by Gregg Keizer on Computerworld.com.

Read more about tablets in Computerworld's Tablets Topic Center.


Originally published on Computerworld |  Click here to read the original story.
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