Chromecast for workers "will have limited appeal," predicted Jack Gold, an analyst at J. Gold Associates. One shortcoming is that the Chrome browser is not widely deployed in enterprises, he said. Many workers are already using iPads for sales presentations, Gold said. While the iPad supports the Chrome browser, streaming content from a Chrome tab on an iOS or Android device still remains in the future.
Also, enterprise IT shops would rather not hand out Chromecast dongles or encourage deployment of another new browser, Chrome, in addition to other browsers widely in use. "Even though the Chromecast $35 price is very attractive, I think ultimately most enterprises would rather provide a standards-based, built-in system capability, rather than try to deploy a new browser and provide people with dongles," Gold said.
Chromecast for workers will "take root, especially in smaller companies and nimble startups, [but] will be slow to gain traction in established enterprises," added Charles Golvin, an analyst at Forrester Research. Eventually, it will catch on in enterprises, "but that change in behavior will happen slowly."
A big reason, Golvin said, is that road warrior behavior is already so ingrained that enterprise presentations are expected to be done with traditional projectors, many in high-end audio-visual presentation facilities. "You bring your laptop, plug in the VGA or HDMI cable, and project the presentation," he said.
Also, most presentations today are done in Microsoft PowerPoint, Golvin added. To beam such a presentation with Chromecast would require one of two things: Microsoft would have to natively support Chromecast, which is "not gonna happen." Or, the presentation would have to be beamed via Chrome, which would require using Google Docs or Office Web Apps. Google Docs doesn't always render with the same level of fidelity as a PowerPoint, Golvin said.
Even with Office Web Apps, "users would need to shift their behavior," Golvin said. Instead, he added, "I expect many people would simply prefer to physically plug in their laptop and use their native app."