Analysts push iPhone 5C price predictions to $450

Apple will choose to defend revenue because it can't compete at low-end in emerging markets

By , Computerworld |  

A $350 unsubsidized price for the iPhone 5C would, in other words, cost Apple $100 per unit in missed revenue. Customers would still get a "free" iPhone, but carriers would be paying Apple less than they do now for the two-year-old iPhone 4.

That's a path Apple's unlikely to take.

"[$450] would not help Apple compete much more effectively in unsubsidized/prepaid markets," Singh said. "[But] I think Apple may be incredibly wary of leaving 'money on the table' and is likely to opt for a pricing strategy that is defensive rather than one that eliminates the 'price umbrella' for competitors."

Apple is expected to unveil its new iPhones, including the iPhone 5C as well as a full-priced model to replace the iPhone 5, on Sept. 10, and start selling the new smartphones in a first wave of markets on Sept. 20.

Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg's RSS feed. His email address is gkeizer@computerworld.com.

See more by Gregg Keizer on Computerworld.com.

Read more about smartphones in Computerworld's Smartphones Topic Center.


Originally published on Computerworld |  Click here to read the original story.
Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Answers - Powered by ITworld

ITworld Answers helps you solve problems and share expertise. Ask a question or take a crack at answering the new questions below.

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Ask a Question