Microsoft takes aim at Google with Nokia's mapping products

Microsoft wants to better compete against Google Maps with Nokia's HERE apps

By , IDG News Service |  Software

Google is a dominant player in mapping and location services. It is continually improving its Maps app too -- most recently through adding real-time traffic reports. Those features and others came following the company's acquisition of the crowdsourced mapping app developer Waze.

The U.S. Federal Trade Commission launched a probe in June into possible antitrust issues related to the Waze acquisition.

Google could not be immediately reached to comment on Microsoft's mapping plans.

Apple is also looking to become a stronger competitor in mapping services. The company reportedly acquired app developer Embark late last month. Embark makes a mobile mapping app to help people navigate mass transit systems, similar to how Nokia's HERE products work.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

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