That decision, from 2005, led to a defection over the next few years of major consumer electronics companies from Cebit, a large IT show held annually in Hanover during the cold month of March, to the warm Berlin sunshine of early September. What made matters worse for Cebit was that phone makers were also decamping to Mobile World Congress, held annually in Barcelona in February.
For now, IFA remains one of the two major consumer electronics shows in the world. The other is January's CES in Las Vegas, which in comparison is much younger. It began in 1967.
Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is firstname.lastname@example.org